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Toronto E-Mail Campaign Management
Succeeding with E-Mail Marketing
One of the most dynamic areas in all of internet
marketing, e-mail marketing is not a place where the strategies
that brought success yesterday can be used to bring about success
today. E-mail marketing
is a conversion game. Whether you want users to click a link,
or forward an e-mail (this is the big one for viral marketing campaigns!),
you need to track these actions and manage them upwards.
Newsletter and List Development
Managing e-mail lists, new sign-ups and tracking the user actions as outlined
above are now possible using inexpensive tools like Campaigner
and Constant
Contact. Where professional help becomes useful is in making sense
of the data you collect, in helping you test response rates, landing
pages and in the preparation of the all-important creative content.
Text or HTML: How Do I know Which One is Right for Me?
Great question. The answer? It depends. Like so many things related to e-mail
marketing, testing within your user base is the only way to know for
sure which e-mail marketing strategies work best for your list. Anicon
can help you test multiple pieces of creative on random sample groups,
so you can determine which creative is best and send that to the majority
of your users.
Out-Source Your E-Mail Campaign
Are you managing your e-mail list "in-house"? While that can be a cost-effective
way to get your e-mail out the door, it can also be costly. When tracking
conversions, subtle adjustments and professional design skills matter.
Let Anicon help you get the most out of your e-mail marketing campaigns.
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