Link Building Generates Link Popularity
How do Search Engines Rank Web Sites?
Search engines rank websites using very complicated mathematical
equations (known as algorithms). Google's algorithm, for example,
is rumored to have over 500 million variables. Fortunately, these
500 million variables can be boiled down to two main criteria: on
page factors and off page factors.
On Page Factors and Off Page Factors
positioning/optimization is focused on optimizing tags, HTML
codes and the text content of your pages, so that your web pages
are attractive to search engines. On page factors include things
such as keyword density and the optimization of meta tags. Off page
factors make up the rest of the work. What are off-page factors?
Basically off page factors boil down to links. The more links that
point to your site, the more popular your site is in the eyes of
the search engines and after all, this is a logical way to look
at things. Effectively each link that points to your site acts as
a vote. The more votes you have, the more credible, or "popular",
Making Your Website Popular
||# of Websites
|2 & 1
Link Popularity and PageRank
Google devised a concept that encapsulates link popularity –
it is called PageRank (PR) and it is measured on a logarithmic scale
of 1 to 10. They are only a handful of PR 10 websites that exist today
and as you can well imagine, they are infamous sites like Google.com
and Yahoo.com. You can go here (http://pagerank10.info/) and see a
list of them all. Now as you can see from the graph above, as the
PR of a website goes down from 10, there are 10 times as many web
pages with the corresponding PR. The progression is exponential (it’s
a logarithmic scale if you recall) by a factor of 10. In numerical
terms, while there are only about 65 or so PR 10 websites, there are
roughly 6.5 billion PR 1 & 2 websites. If you are still confused
look at the chart again. Given the numbers in the chart, it is most
logical that any website would actually have many more links from
PR 1, 2, 3 web pages than links from PR 8 or PR 10 web pages. In the
past, SEOs would influence their own link popularity by buying links
from PR 8-10 websites.
Abusing Link Popularity
Spammers (those who do not practice ethical search engine optimization) did this
by buying links on websites that had already achieved high PageRank.
Because high PR sites possess exponentially more authority than sites
with less PR, these "purchased links" would then pass on
extraordinary link popularity - even if the site buying the link was
totally unrelated in terms of content. To compound the link popularity
boost spammers frequently purchased "site-wide" links to
inflate their link popularity. Site-wide links are usually text links,
often at the bottom of a web page. These small links are displayed
on every single page of a "seed" website. Since popularity
is passed from page to page, not website to website, and since some
web pages have hundreds of thousands of pages, these site-wide links
transferred link popularity from hundreds of thousands of pages, thereby
dramatically increasing the link popularity of the site to which they
Search Engines Change Their Ways
Fortunately the search engines got wise to this practice and changed their algorithms
to dampen the effective site-wide links and link buying practices.
Today, the majority of link popularity is passed from the first link
discovered on a given unique domain, as opposed to equal popularity
being transferred from every individual link on a given website. This
means that the first link from a given domain (www.linkingToMe.com)
is rated significantly, but second third fourth and fifth link - or
the hundred thousandth link - is given much less weight.
Natural Linking Structure
Also, the engines built checks to ensure that every website has a natural "linking
structure". This is to say that every website should have links from
unpopular websites, as well as popular websites. In fact, websites
should have more links from unpopular web pages, than from popular
websites with popular pages. And if you think about it [have another
look at the chart above], this makes a lot of sense.
Living and Working in the Natural Lab
Today PR 1, 2, 3 links matter - not just PR 5 links. Today it is better to have
links from fifty PR 1 websites than from one PR 5 website, and when
you think about that, it is a good thing because it's much harder
to get links from 50 different websites than from just one so it makes
abusing link popularity much harder.
Link Building Campaigns
So where does Anicon come in? The majority of the work we do is link building
for our clients. It's tedious and there are subtle critical factors
that need to be taken into consideration when doing this kind of work,
like anchor text distribution, local rank and growth rate. If you
need help increasing the visibility of your website in the search
engines, you're going to need links and we can help you get them.
We do our work ethically with a long-term return on investment in