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Choosing a Web Designer Is Not Simple Anymore


Web Design Has Evolved

Gone are the days when having a web site was enough. The bar has been raised and it is now expected that your business have a web site - you may even have to redesign your web site because your original is no longer up to standard. Welcome to the Internet's coming-of-age. A time when just having your site found is no longer enough. Your business needs to look professional and your web site has to be simple to use because the Web is now utility - not a novelty. Clients expect to find what they want as fast as possible. If they can't, they leave. It is that simple.

Web Design Matters

There are many people who can build web sites today and there are many more Web designers than there ever used to be. Accordingly, it does not cost as much for a good web design as it used to. But you need to be careful. Having a good web design and building a professional looking web site is no longer enough. Today your competitors probably have a web site already, and if they don't, they soon will. You need a web site design that is professional, easy to navigate, converts users and easy for search engines to find. "What?" you say. Yes, a web site that is search engine friendly.

Search Engine Friendly Web Design

Search engine friendly web design takes many things into account. It ensures search engines like Google can easily read your web site so that they can offer it in their web searches. More importantly, it takes into account usability for the point of view of your visitors. That means it is fast loading, logically laid out, easy to navigate and contains effective calls to action. Why are these things so important? If your visitors are turned off by your web design, or they can't find a link that tells them how to contact you, your site is a useless. You have to convert visitors with your web site. Whether they send you an e-mail, buy something or call you, these are the actions that matter. To get them to take action, the elements of search engine friendly web design must be taken into account. Only then will you have a web design built on a solid foundation - a web site that provides you with a good return on investment.

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